Today is International Women’s Day and I want to give a shout out and salute to all my fellow women around the world kicking ass and taking names. Women have come a long way but still face many challenges. Nonetheless, it is great to have a day that recognizes our many contributions in all facets of life. It is rare when a brand gets their messaging so right when it comes to marketing to women but I came across one of those rare moments. The paper towel brand Brawny recently re-imagined their Brawny Man to include four women leaders as part of their social media campaign highlighted by the tag line #StrengthHasNoGender.
To quote Adweek:
“The “#StrengthHasNoGender” campaign showcases CEO and president of Alvarado Construction Linda Alvarado; WNBA player Swin Cash; firefighter Maureen Stoecklein; and dean and president of the Morehouse School of Medicine Dr. Valerie Montgomery Rice. The brand chose women who embody strength and resilience in male-dominated fields. Each woman stars in a short documentary showing how she has overcome adversity. They all sport the traditional red and black Brawny Man flannel, too.”
This campaign is simple, brand appropriate and most importantly is diverse in its focus on women who come from all walks of life and professional backgrounds. As a woman who travels and has launched the #TravelingWhileFemale campaign to feature and empower women, this was a nice step forward. The more women can see themselves in positions of strength the more likely they are to actualize all of their ambitions. In order to accomplish great things you need to be instilled with a sense of bravery and determination. Women who travel alone are often assailed with doubts and worries about their safety. Although women make up the majority of solo travel and adventure travel, they are still treated as an anomaly in the travel space. Despite that current environment I know that women are out there being brave, tackling new heights, passports in hand. I look forward to seeing that strength and resilience embraced in the travel industry in years to come.